AMBIENT CPQ

Enterprise commercial decisioning that unifies pricing, contracts, suppliers, and discovery intelligence in one coherent AI layer — live in production at ambientcpq.com.

Legacy CPQ is software that can't think.

Rule-based configurators price from static rate cards, one product at a time. A complex telecom deal — access, CPE, overlay, cloud security, across suppliers and SLAs — takes weeks of manual work. And the deal you win still leaks.

  • Hard-coded rules, hand-built by humans, then frozen
  • Stale rate cards — pricing drifts from the agreement
  • One product at a time; no multi-site reasoning
  • A black box — no audit trail
THE LEGACY BOTTLENECK
Access circuits
CPE hardware
SD-WAN overlay
Cloud security
Suppliers & SLAs
LEGACY CPQ — rule-based, one at a time
SLOW
50%+ take 3+ days to quote
Appledore Research / CSG, 2024
EROSION
Discounts leak ~16% of list
McKinsey — The Power of Pricing
RIFT
10–20% of orders fall to manual
Telecom order-fallout benchmark
LEAK
~1.5% of revenue leaks
TM Forum — Business Assurance
The bottleneck: manual, serial, frozen

Margin holds because the floor is enforced, not remembered.

SIZE YOUR OWN PRIZE
Your annual revenue
$ B
$300M–$600M
modeled recoverable value per year, at $20B revenue.
Applies McKinsey's gen-AI-in-telecom uplift (~1.5–3% of revenue) to your number. A model to size the prize — not a guaranteed recovery.
Quote cycle timeWeeks → minutes
Revenue leakageClosed at the quote
MarginProtected — floors enforced
Win rateQuote first, quote bigger
Cost to serveArchitect work, automated

Describe the deal. It quotes itself.

From a plain-language brief to a compliant, priced, buildable quote — the agents do the work, you approve the outcome.

Catalogue-governed Real-time pricing TMF-native Auditable
Any scope
Catalogue-driven, not hard-coded
TMF
620 · 638 · 645 native
Real-time
Priced at quote time
Multi-site
One deal, every site
Minutes
Not weeks

The break-out isn't a better chatbot.

Four in five companies use generative AI. Four in five report no bottom-line impact — McKinsey calls it the "gen-AI paradox." Copilots answer questions; they don't change the P&L. The shift that does is agents that run the workflow end to end, with a human on top — and quoting is the highest-value workflow in telecom.

The agentic inflection

Agents that plan, call tools, and validate their own output have crossed the reliability bar needed to run a real commercial workflow unattended.

Margin under siege

Discount creep and manual exception-handling quietly erode list price on every deal — the leak compounds faster than any single sales team can police.

Conversation is the new interface

Buyers and sellers now expect to describe a deal in plain language and get a priced, compliant quote back — not fill in a configurator form.

One ecosystem. Four intelligence layers.

APM

AMBIENT Pricing Manager

AI-driven pricing intelligence that validates, optimises, and explains pricing decisions against market context, margin targets, and commercial rules.

ACM

AMBIENT Contract Manager

Contract lifecycle management with AI-powered validation, clause analysis, and compliance checking — reducing risk and accelerating contract closure.

ASM

AMBIENT Supplier Manager

Supplier intelligence layer: qualification, performance monitoring, and agentic supplier recommendation that feeds into commercial decision-making.

ADE

AMBIENT Discovery Engine

AI-powered commercial discovery: surface relevant product, pricing, and supplier intelligence to inform configure-price-quote workflows dynamically.

Broker-first. Auditable. Agentic.

Broker-Driven Architecture

A central AI broker orchestrates decisions across pricing, contract, supplier, and discovery modules — ensuring coherent, consistent commercial outcomes.

Commercial Outcome Validation

Every commercial decision validated against rules, margins, contracts, and supplier constraints before surfacing to users — eliminating downstream errors.

Agentic Solution Optimisation

AI agents continuously optimise commercial configurations — surfacing better combinations of product, price, and supplier across the solution space.

Explainable Commercial Outcomes

Every recommendation comes with a clear rationale: why this price, why this supplier, why this contract term — fully auditable for enterprise governance.

Explore AMBIENT CPQ

Talk to us about how AMBIENT CPQ can transform your commercial operations, or launch the live platform at ambientcpq.com.